Constructing Your Creative Business Identity
Blog 1: The Artist as a Brand
Let’s tackle a common phrase you’ve likely heard: “You are the brand.” While this sounds empowering, it can be more complex than it seems. As an artist, your identity naturally feels personal and deeply tied to your creative work. But thinking of yourself as a brand requires stepping into a different mindset.
A brand is a construct. It’s not human. It’s a system designed to engage with people predictably and reliably, ensuring mutual satisfaction. Unlike humans, brands don’t get tired, hangry, or have emotional baggage. They exist solely to serve the customer.
You might already bring love and care to your art and audience, but love alone isn’t enough to carry the weight of a brand. By understanding your identity as a construct, you can create a system that bridges the gap between your artistic self and the expectations of your audience.
The key is balance. Your art reflects your humanity, but your brand needs to serve a broader purpose. When constructed thoughtfully, your brand becomes a tool for connection, communication, and commerce—without compromising your creative integrity.
Other Blogs in This Series
Blog 2: What is Brand Identity?
Blog 3: The Artist vs. The Brand
Blog 4: What Your Audience Expects from Your Brand
Blog 5: Challenges Artists Face in Building a Brand
OpenCreative isn’t just another online community—it’s a space built for artists like you, where your creative growth and your ability to thrive in business are the focus.
Whether you’re just beginning or you’re looking for ways to refine and expand, OpenCreative has something for you—from our workshops and micro-courses. But more than that, it’s a community where you can connect, share, and grow with others who “get it.”
Ready to see where this journey can take you? Let’s create something amazing together.
